Giving employees theinspiration and tools they need to make changes in their lifestylesis a great idea. But the billion-dollar question is: what dothey want, what do they need, and how do we implement programs tohelp them without causing more harm than good? WorkplaceWellness That Works shows you how to assess your organization'sneeds and craft a plan that actually benefits employees.
Build an effective platform for well-being Empower employees to make better choices Design and deliver the strategy that your organizationneeds Drive quantifiable change through more creativeimplementation Today's worksite wellness industry represents a miasma ofcompeting trends, making it nearly impossible to come away withtangible solutions for real-world implementation.
Harnessing abroader learning and development framework, Workplace WellnessThat Works skips the fads and shows you how to design a smarterstrategy that truly makes a difference in employees'lives—and your company's bottom line. The CEO of the successful online shoe retailer Zappos explains, in graphic novel format, how he used the science of happiness to boost sales and deliver contentment to his employees, customers, investors, and vendors.
Offers strategies for turning customer satisfaction into customer loyalty, emphasizing the importance of word-of-mouth advertising. In Crush It! Crush It! Happy customers.
Passionate employees. A highly recognizable brand known for delivering on its promises. That's the power of WOW. From its birth during the Dot Com Boom in to its acquisition by Amazon in , Zappos, the customer service company that just happens to sell things online, continues to turn heads with its disruptively entrepreneurial spirit and radically innovative employees.
Ever unfolding throughout two decades, Zappos continues to outlive the seemingly inevitable short lifespan of the average corporate company. How do they do it? In The Power of WOW, the essential follow-up to Tony Hsieh's Delivering Happiness, Zapponians from every part of the business share powerful stories and lessons that they have learned in business and life——from delivering empathetic customer service in the face of devastating circumstances to creating a self-organized organizational structure using Market-Based Dynamics and everything in between.
Fast-paced and filled with authentic, diverse voices, The Power of WOW gives readers an exclusive and immersive understanding of how one company is finding resilience. This glimpse inside the world of Zappos shows how a self-organized company is opening up avenues for passionate individuals to unleash their undiscovered strengths in the workplace and evolve the business from the inside out.
Whether you are a customer, an employee, a business leader, shareholder, entrepreneur, or just happened to pick up this book, The Power of WOW will, ultimately, show how leading and infusing humanity into the workplace can change everything in your business, your community, and your life. Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations—personnel conflict, profit woes, and inadequate growth.
Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It's not complicated or theoretical. More than 80, companies have discovered what EOS can do. In Traction, you'll learn the secrets of strengthening the six key components of your business. You'll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses—and you can too.
For an illustrative, real-world lesson on how to apply Traction to your business, check out its companion book, Get A Grip. These quests are as diverse as humanity itself, involving exploration, the pursuit of athletic or artistic excellence, or battling against injustice and poverty.
Everywhere that Chris visited he found ordinary people working toward extraordinary goals, making daily down payments on their dreams. The more Chris spoke with these strivers, the more he began to appreciate the direct link between questing and long-term happiness, and he was compelled to complete a comprehensive study of the phenomenon. The Passion Conversation will change your perspective on marketing by: Explaining the three motivations for people to talk about businesses and causes Detailing how every marketing problem is a people problem in disguise Giving heartfelt evidence that marketing materials are now conversation tools Showing how customer communities sustain word of mouth while also sparking financial impact Helping your business apply these marketing lessons through a series of workbook exercises called "Passion Explorations" The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.
The development of happiness as an explicit theme in social research and policy worldwide has been rapid and remarkable, posing fundamental questions about our personal and collective motives and purposes.
This book examines the achievements and potential of applied happiness scholarship in diverse cultures and domains. It argues that progressive policies require a substantial and explicit consideration of happiness.
Part one introduces the development of happiness themes in scholarship, policy and moral discourse. Part two explores the interplay between happiness scholarship and a wide variety of domains of social experience, including relationship guidance, managing social aspirations, parenting, schooling, gender reform, work-life harmonizing, marketing and consumption and rethinking old age. This exciting new text will appeal to policy makers, social organizers and community development practitioners, especially those interested in well-being related policy innovation and social entrepreneurship.
It will also be of interest to academics embedded in policy practice. Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks. From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos - successful companies of all types and sizes begin with three things: ambition, a winning idea, and a brand strategy.
Branding expert Catherine Kaputa uses dozens of international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition - all by utilizing the power of branding!
Packed with thoughtful reader exercises and filled with leading-edge social media strategies, Breakthrough Branding teaches novice start-ups to seasoned professionals how to leverage their assets to create a successful business.
Looking for an introduction to positive psychology that offers real-life examples? This overview of the science of happiness supplies case studies from some of the world's most successful organizations and describes ways to experience the personal impact of this exciting scientific field.
Grounded in academics but accessible to a wide range of readers Challenges the reader to engage in the material and examine the application of positive psychology across multiple domains Provides an extensive bibliography with references to books, journal articles, popular press articles, and websites Includes examples of how media and technology can promote happiness and well-being Provides practical and applied knowledge in the field that can be used in one's daily life.
It has been known for a while, through the work of Science, that the physical existence, and nature of all living things, including ours, are being influenced, and controlled by the process of Evolution. This book explains a theory about the link between this process and our minds, and how we can maximize our chances of deriving Happiness in Life!
Author Joe Tawfik presents an assured collection of valuable insights in Experience My Brand that are based on his plus years in senior management. His expertise as CEO of business services companies in particular underlies his assertion that to differentiate itself in the age of digital disruption, a company must make branded customer experience part of its corporate strategy.
Jenn Lim has dedicated her career to helping organizations from name-brand industry leaders to innovative governments build workplace cultures that benefit both their employees and their bottom line, with less employee turnover, greater engagement, and higher profits.
Her culture consultancy, Delivering Happiness, demonstrates the profound impact happiness can have on businesses' ability to thrive in our ever-changing times. It doesn't matter what areas in life you have shortcomings in because this book is designed to give you helpful tips and strategies to overcome the possible blockades that prevent you from achieving happiness in the areas in your life where happiness manifests.
Each chapter in this book takes you through specific discussions on the subject of happiness. At the end of each chapter there is a question or a new thought for you to consider. This will help you to absorb the information in this book better and will get you started on applying these concepts in your daily life.
It should be read from start to finish because each chapter contains ideas and concepts that will prepare you for the next chapter. Although people say that happiness is a choice, there are other factors about your environment that prevent you from making the right decisions that will make you happy. This book will go through those factors to help you to see the path that will lead you straight to your end goal.
What Is Happiness? Why Aren't You Happy? Where Have You Gone Wrong? Marketing Strategy Author : O. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data.
New cases from Tesla, Netflix and even the recent COVID pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. And alcohol. And then coffee and alcohol. We actually put coffee beans in a vodka bottle.
It is written in narrative form and includes short page entries from Hsieh's friends and employees. In the first section, Hsieh details his entrepreneurial adventures from when he was young until he was in college.
These include his attempt to start an earthworm breeding business at the age of 9, a mail order button business in middle school, and a grille at Harvard University. He founded Venture Frogs, an investment fund, of which Zappos was one of the investments. The second section, Profits and Passion, details Hsieh's involvement with Zappos, beginning with joining the company full-time as CEO in The third section, Profits, Passion, and Purpose, covers Zappos sale to Amazon, as well as lessons Hsieh learned in public relations and public speaking.
0コメント